Sell More Products by Making Your Labels Colorful and Fun
It's all in the label. A lot of consumers base their purchasing decisions based on labels alone. You would think the only label of importance would be the nutritional information, but believe it or not...it's not. Consumers find labels that are designed to comfort them and build instant trust. Everything is strategically planned when it comes to custom label design. A custom printed label can do a lot for your product, and our design team can help.
Do a quick test. Go into your kitchen and look around at all the products you have purchased. Are their labels eye catching? Do they have "suggestive" qualities like; "I'm healthy!", "I'm the Best!", "20oz More FREE!"? That's all tricks by marketing companies to make an impact with their label designs. There was a marketing company that sold steaks with custom labels that said, "100% Carb Free" back when the Atkins diet was the craze. Their sales skyrocketed. Most people know that meat doesn't contain carbohydrates, but by just having a product label stating the obvious, sales increased. That's brilliant!
There are a lot of tricks to the label marketing trade, and we've been in advertising long enough to know most of them. Not all, but most. We can design and print your custom product labels so they almost sell themselves.