Lots and lots of impressions for Car Advertisements

According to the Outdoor Advertising Association of America, it is estimated that during an average day, a car advertisement can reach up to 70,000 impressions. That’s a lot of eyeballs! In fact, vehicle advertising reaches more people than billboards, radio, direct mail, local group mailers and mass transit advertising. But here is the best part – most individuals say that advertisements on vehicles are actually more noticeable, more memorable and caused them to take action quicker than traditional forms of advertising.

How Inexpensive Car Advertisements Can Be

Like any good marketer, one cannot simply look at the amount of impressions a campaign might get and conclude that it is going to be successful or not. There are a lot of mediums out there where you can buy millions of impressions but it’s going to cost you a pretty penny when it is all said and done. So, let’s stack up car marketing costs to other advertising opportunities out there. When you break down the cost-per-thousand metric for each of the main advertising mediums, you can see that car advertising is clearly less expensive than it counterparts. Keep in mind, this is for a single advertisement. Even if you had a fleet of 5 or 10 vehicles, each with their own ads on them, at $.35 per thousand, it would still be $1850.00 cheaper than the next closest medium on the list.

The Benefits of Tax Write-Offs For Car Advertisements

Ok, before you start jumping up and down, thinking you can write off your whole car by slapping a decal with your business logo on it…..you can’t. Truth be told, auto deductions are highly scrutinized by the IRS and shouldn’t be taken lightly. A few years ago, it was ruled by a court of law that a business could not write off 100% of a vehicle’s expenses simply because of an advertisement. The good news is, any expense that goes into placing said advertisement can be written off. So, if you want to have an ad painted on your car, have your vehicle wraps or just place a cool decal in your rear window, go for it. Just keep track of the expenses and write them off come tax time.

When looking for a good car wrap company, make sure you are doing your research. If you are calling around and asking for pricing, be wary of the company who is doing vehicle wraps for less than everyone else. Many times, these companies are using less durable, and lower end economy vinyl for jobs that require high-end Avery or 3M.

When working with our designers, it is best practice to offer a hi-resolution image of your logo. Acceptable formats are any files that end in an extension of AI, EPS, PDF, or SVG. These logos should be in a vector format, you can learn more about vector vs. raster images here. Do not worry if you do not have a logo design, our skilled graphic designer have over 35 years of combined experience to design your wrap to the way you want it!

After your design is approved for production, it is full steam ahead to get your vinyl ready for installation. Sign parrot has a wide variety of equipment to execute any vinyl wrap job quickly! We use a high-end printable vinyl for all of our printed car wraps which are made out of a cast material. Cast Vinyl contours around any curve that is going to be on your car. After this vinyl is printed, we laminate your print so that your car wrap will last for 5-7 years before fading and cracking.

Here at sign parrot, we only have the best car wrap installers in the industry. All of our installers are UASG 3M Certified, CWI Avery Dennison Certified, and we are a proud member of the 3M Preferred Graphic Installer.

• Now that you have your brand new car wrap, there are some things to keep in mind about how to clean and properly maintain your new wrap.
• Wash your wrap once a week.
• You can use a drive-through automated brushless car wash, though hand washing is safer.
• Spot cleaning should be done with isopropyl rubbing alcohol or Simple Green, rinse the area with cool water after cleaning.
• If you pressure wash your vehicle wrap, make sure you keep the PSI under 2,000 psi. Keep the nozzle at least 12 inches away from car edges and keep the temperature below 140 degrees Fahrenheit.
• The products to avoid using when cleaning a car wrap would include, engine degreaser, oven cleaner, oil-based cleaners, solvents, or orange oil.